TRADEMARK REGISTRATION

A trademark can be defined as the unique identity that makes your company, product, or service stand out from the rest. A registered trademark is your business’s intellectual property/ intangible asset. It protects the investment made into creating trust and loyalty among your customers.

The registration provides the right to sue against others who try to copy your trademark and prevents others from using a similar trademark to the one registered by you.

WHAT CAN BE REGISTERED AS TRADEMARK?

Many aspects of your brand image can be registered as a trademark. The aspect you need to consider is which aspect of your brand stands out to your customers.

1. NAME
2. LOGO/SYMBOL
3. TAGLINE

WHY TRADEMARK REGISTRATION IS IMPORTANT?

Trademark registration is important and necessary for a business because:

1. It showcases your unique identity
2. It helps you build trust and loyalty among your customers
3. It offers legal protection for your brand’s identity
4. It is an asset in itself
5. It prevents unauthorized usage of your brand’s identity.